To Be You Without Fear – A Design Series

As a muslim, we are expected to be a lot! Our sisters have so much pressure on their shoulders always expected to be perfect and sometimes it feels as if there’s no reward. adlance began a design series for creating an awareness of the troubles our sisters have to go through on a daily basis and that is where our ‘To Be You Without Fear’ campaign stems from. Visually, by applying the grain effect to all the posters we wanted to signify a truth which not many can see. The illustrations were ai generated and each visual was carefully selected to go with the statement. To be quite frank, the attention to detail which Anita crafted is something only our sisters can do. Ultimately, this is a message by a sister for our sisters.